News
 
NEIGHBORHOOD BOUNDRIES NOW AVAILABLE ON PUSHPIN™ THROUGH
PARTNERSHIP WITH URBAN MAPPING

LOS ANGELES–November 19–Placebase, Inc., the makers of the Pushpin online mapping platform, today announced a partnership with Urban Mapping Inc. (UMI), the leading provider of enhanced of local interactive content. As part of this agreement, Urban Mapping's neighborhood boundary database will be available on the Pushpin platform. A demonstration site is available at: http://www.pushpin.com/urbanmapping.

Neighborhood boundaries are of significant value across the local search and interactive real estate landscape as they represent how users think about space, something ZIP code boundries has proven woefully inadequate at providing. The UMI neighborhood database contains more than 25,000 distinct neighborhoods, each geographically defined. Coverage includes more than 1,000 cities and towns in the US. A Canadian and European product includes an additional 100+ cities.

"I'm thrilled to be able to offer Urbanware Neighborhoods to our customers. Urban Mapping's great data and unique understanding of the local search marketplace is a natural compliment for our map API," said Jaron Waldman Founder and CEO of Placebase, "by packaging best-of-breed datasets like Urbanware with the Pushpin map platform, we provide an integrated solution that allows our customers to stop worrying about the time and expense involved with assembling data and technology pieces from multiple vendors. Pushpin lets our customers get on with their business."

"The Pushpin technology is a robust yet flexible mapping platform. UMI's neighborhoods product has been seamlessly integrated to give Pushpin customers unrivalled control over how neighborhoods appear on their maps -- literally giving Pushpin developers an 'on/off switch' for Urban Mapping neighborhoods," commented Ian White, CEO of Urban Mapping. "This is the first of several exciting announcements we'll be making over the next few months, so stay tuned."

Urban Mapping's Urbanware™ products enhance the value of local content for interactive platforms. Its flagship product, Urbanware Neighborhoods, is a database of informal space, is used by all major portals, map platforms and Internet yellow page publishers including Microsoft's Virtual Earth, MapQuest and YellowPages.com. For more information about Urban Mapping, visit http://www.urbanmapping.com.

Pushpin™ (www.pushpin.com) is an application platform for advanced mapping that offers a user experience identical to that of the portal mapping platforms. Pushpin's advanced capabilities include availability of large numbers of map layers on tap, display of thousands of markers rather than dozens, and dynamic rendering of shaded thematic maps reflecting thousands of data variables. Pushpin provides name-brand mappable data via API, including demographic and lifestyle indicators from ESRI and Claritas, and now neighborhood boundaries from Urban Mapping.

Since its founding in 2001, Placebase, Inc. has been a leader in online mapping, creating hosted platforms that display highly sophisticated interactive maps in ordinary Web browsers, used by large and small organizations such as Foreclosure.com, The State of California, and The Reinvestment Fund. More information about Placebase can be found at http://www.placebase.com.

Placebase and Pushpin are trademarks of Placebase, Inc. All other trademarks are the property of their respective owners.